For small businesses who need a better website, but don’t know where to start.

I help independent retailers and creative businesses improve their Shopify websites so they look more polished, feel easier to shop, and actually support sales.

With 29 years in fashion and retail, plus firsthand experience building and running my own e-commerce business, and being in the trenches at Shopify Merchant Support, I understand what a small business website needs to do: build trust quickly, showcase product clearly, and make it easy for customers to buy.

How I Can Help

Shopify Website Audit
A clear review of what is working, what is confusing, and what may be hurting conversion.

Homepage + Navigation Improvements
Better layout, stronger messaging, clearer menus, and a smoother customer journey.

Product Page Clean-Up
Improved product descriptions, image flow, trust-building details, and purchase prompts.

Collection + Menu Organization
Help structuring your products so customers can actually find what they want.

Brand + Copy Direction
Website wording that sounds human, elevated, trustworthy, and aligned with your business.

Shopify Theme Styling
Visual updates using your existing Shopify theme — cleaner, more professional, and easier to shop.

Launch + Refresh Support
Perfect for new shops, tired websites, seasonal refreshes, or businesses that feel stuck.

This Is For You If…

You have a Shopify site but it feels messy, outdated, confusing, or unfinished.

You know your business is good, but your website isn’t showing that clearly.

You don’t need a giant agency — you need someone practical, stylish, honest, and retail-minded.

My Approach

Clear. Kind. Useful. No tech overwhelm.

I translate the confusing parts of Shopify into practical next steps and help you create a site that feels more professional, more shoppable, and more like you.

Available Services

Website Audit
Shopify Refresh
Mini Build Support
Product + Collection Clean-Up
Ongoing Website Consulting

Contact

Lauren Baker
Shopify Website Consultant + Retail Design Support

Lauren@LABLuxuryResale.com
LAB Luxury Resale
labluxuryresale.com