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expiry 2026
What it is: A skin barrier-supporting serum for visibly healthy, youthful skin.
Skin Type: Normal, Dry, Combination, and Oily
Skincare Concerns: Fine Lines and Wrinkles, Dullness, Dryness, Redness, Uneven Texture, Oiliness and Loss of Firmness and Elasticity
Formulation: Lightweight Serum
Highlighted Ingredients:
- Sulwhasoo Master Complex™: A combination of herbal ingredients and ginseng that
activates the skin’s potential and supports skin’s natural abilities.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, and hydroquinone.
What Else You Need to Know: Sulwhasoo's bestselling First Care Activating Serum is now formulated with precious ginseng, supports the skin barrier, and addresses pre-mature visible signs of aging. Use morning and night for visibly healthy, youthful skin.
Clinical Results: Based on an 8-week clinical study on 30 women 39 to 60, visible improvements after 4 weeks of use include:
- Elasticity +5.9%
- Moisture barriers strengthening +9.9%
- Hydration +14.5%
Based on a 4-week independent consumer study on 600 women ages 25 to 39 after 4 weeks of use:
- 96% Agreed their skin texture feels smoother
- 93% agreed their skin looks healthy
- 92% agreed their skin looks clear and bright